Real accounts, real numbers
Two live Facebook and Instagram builds, with the screenshots and the parts that did not work included. Client account identifiers are hidden. The numbers are not.
The leads were cheap. That was the problem.
A solo therapist with form leads at $7.54 and no time to call any of them. Switching to a direct purchase campaign sold a $399 package for $11.78 in ad spend, with zero callbacks required.
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Cleaning leads at $23.90 in the priciest zips in Illinois
A contractor whose entire margin is the cost per lead, working Wilmette, Kenilworth, Winnetka and Glencoe. Creative that showed the space actually getting clean did the work, not targeting.
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A free twenty minute call, screen shared. I go through your Facebook and Instagram ads with you and tell you what I would fix, hired or not.